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Sustainability

We do not measure what we lose but what we recover

We work with fresh produce, and some of it always gets discarded: fruit that failed inspection, trimmings, produce that expired before it shipped. That cannot be driven to zero. What can be done is measuring it every day and deciding where it goes.

Our goal

That as much as possible of what we discard becomes useful again — compost for the soil, feed for animals, a donation while the produce is still good — and that the genuinely avoidable loss falls year over year. We publish the figures even when they are not flattering: a sustainability page that only shows good news says nothing.

0%RecoveredOf everything discarded, the share that does not end up in landfill.
100%Avoidable lossThe share caused by a management failure — expired or mishandled produce — rather than by the process itself.
89%Measurement coverageWhat share of waste records has a weight we can express in kilograms.

What this means in practice

For every 1 kilograms discarded, only 1 ends up in landfill. The rest goes back to the soil or onto a table.

Every figure is relative on purpose: publishing absolute volumes would reveal operational data that does not belong on a public page.

Where it comes from and where it goes

Each band is a share of everything discarded. Read left to right: which stage it appeared in, why, and what was done with it.

Where it comes from and where it goesFlow of waste from the stage where it appeared to its final destinationStageReasonDestinationDespachoDañado o golpeadoVencidoContaminadoSin clasificar
The same data as the diagram, as a table
FromToShare
DespachoDañado o golpeado98%
Dañado o golpeadoSin clasificar98%
DespachoVencido1%
VencidoSin clasificar1%
DespachoContaminado0%
ContaminadoSin clasificar0%

How it has changed

Share of discarded produce that is recovered, month by month. Months with very few records are not plotted: a percentage over two entries means nothing.

How it has changedShare of discarded produce that is recovered, month by month. Months with very few records are not plotted: a percentage over two entries means nothing.0%25%50%75%100%Jun 2026: 0%Jul 2026: 0%Aug 2026: 0%Sep 2026: 0%Oct 2026: 0%Nov 2026: 0%Dec 2025Feb 2026Apr 2026Jun 2026Aug 2026Oct 2026
How it has changed
Jun 20260%
Jul 20260%
Aug 20260%
Sep 20260%
Oct 20260%
Nov 20260%

Where it concentrates

What share of everything discarded each product category accounts for. We publish it because knowing where it hurts is the first step to bringing it down.

  • Vegetales68%
  • Hortalizas y legumbres18%
  • Frutas12%
  • Producto terminado1%
  • Gourmet y Especias0%

How these figures are calculated

They come from the same system we operate with. Every waste entry is recorded as it happens, with its stage, its reason and its destination; nobody estimates them afterwards or adjusts them for this page.

Weight comes from the scale whenever it was weighed. When it was not, it is converted from the product unit. Anything that cannot be converted is left out of the calculation rather than estimated, which is why we publish the coverage.

The figures are recalculated every morning from the previous day. Nobody reviews or edits them before they are published.

Headline figures cover the last 12 months.

These figures cover 89% of waste records. The remainder are products whose unit conversion is not defined yet.

Data as of

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